Amazon Marketplace

Mega Marketplace: Amazon.com and Apple

Amazon Marketplace

Amazon

There is no doubt that Amazon is a huge, globally known marketplace. But what for some people don’t realize is that it is a great place for digital product creators to sell their products. Especially since they launched their digital bookstore known as the “Amazon Kindle Store”.

The Kindle Store is the largest online bookstore at the moment, and many people believe it accounts for the majority of all online ebook sales. While it’s hard to verify these figures because it’s against Amazon’s policy to publish actual sales statistics.

To find out more about selling on Amazon visit:
http://services.amazon.com/selling/benefits.htm

When you sell on Amazon you aren’t strictly limited to the Kindle store. You can also create audio books and sell them on Audible.com, their audio bookstore. In fact, if you create both an audio and kindle book with the same title they will combine the two into one sales page for purchasers to see as available in audio or Kindle format.

There are many advantages and disadvantages to selling your digital products on Amazon. Some advantages are the amount of traffic Amazon now receive whereby people will see your digital products for sale when they type in your keywords to the search box. But Amazon also ranks very well for Google SERP, and you can promote an Amazon book (even your own) as an affiliate of Amazon.

You also have the option of becoming an Amazon affiliate. As an affiliate you can promote other peoples products listed in the Amazon marketplace in exchange for a commission. Don’t get too excited though, the Amazon affiliate program doesn’t pay very large commissions on sales and you have to have a high turnover before you are paid, however it is a good idea to go ahead and join to pick up any backend sales from promoting your own products.

To find out more check out the Amazon affiliate program page here:
https://affiliate-program.amazon.com

Apple

Yes, it is very possible for anyone with the desire to create and sell digital content to offer it on the iTunes marketplaces including in the App Store, the iBookstore and the Mac App Store. All you need to get started selling on iTunes is a registered Apple ID, with a credit card for verification purposes.

As a digital publisher you can take full advantage of the massive of amounts of traffic that the iTunes store receives every day by publishing multiple types of content including:

  • Magazines – Magazines are uploaded with APPS, and customers can subscribe to the magazine (as people can pre-pay for their subscription or it can be free (with ads inside for APP creator to profit). Magazines are sold by Apple from their “Newsstand”.
  • Books – You can sell your eBooks on the iBookstore via “iTunes Connect”. There is a “paid” book account, and a “free” book account, and the free one is quick and easy to join, whereas the “paid” one is more complicated requiring tax and bank details. Free books do not require “ISBN”s, and ISBN’s are optional with the paid books. The iBookstore only accepts “ePub” files and “multi-touch” books. ePub files are easily created with the free online program Callibre, whereby you can upload any format book and it will convert it to ePub for free. To create a multi-touch book you will need to create your book with the Apple iBooks Author Program.
  • Podcasts – You cannot sell a podcast on iTunes, however, it is free to upload your podcast to the iTunes directory.
  • Apps – To sell APPS on Apple you have to first apply to join the iOS Developer Program or Mac Developer Program. All APPS must be accepted by Apple, whereas APPS are all welcome on the Android database.

While it is a little bit more difficult to get started selling on iTunes it can be an extremely profitable platform for the right type of digital content. It’s important to make sure that your product is a good fit for the marketplace you enter and to have an effective marketing strategy in place, because simply listing your product doesn’t guarantee its success.

To find out more about selling your content on iTunes visit:
http://www.apple.com/itunes/working-itunes/sell-content