Craigslist’s “no spam” policy Vs Digital Selling

craigslist

Craigslist is a free classified ad website, where you can sell something to someone else locally in person. Craigslist is not designed to sell your item or service globally, and if you want to sell something in two locations (eg. Los Angeles and London) then you would need to actually list it separately in both areas, you can’t create one listing and have it sell in both areas (like you can on eBay).

Craigslist has a “spam filter” that may remove your ads if it believes you are trying to sell something in more than one area. Therefore, you need to list your digital products carefully to avoid the spam filters, and ensure you don’t breach Craigslist terms and conditions, whilst still achieving your digital product sales in more than one location.

Besides the spam filter, other people who view your ad can easily mark your ad as “spam” and therefore have it suspended until verified by Craigslist staff. This is very easy for people to do, and some people believe viewers have marked their listing as “spam” for frivolous reasons, like a jealous competitor, but unfortunately you still can’t do anything about this.

The key here is to keep you Craigslist ad professional, relevant to the category in which you have listed it, and not make “mass produce” it all over the different Craigslist locations around the world, otherwise it looks like spam.

There is also another problem with Craigslist that is not so well known, which is referred to as “ghosting”. This is where an ad is posted by the seller, and appears to the seller as real, but is actually not live on the Craigslist website live (ie. No one can see it except you). This is because the spam filter has marked it as suspicious, and it has to be reviewed by Craigslist staff before it is published.

How to try to avoid the Craigslist “Spam Filter”

There is a few ways around this challenge, here are the top three:

  1. Be very careful about how you actually post ads on Craigslist
  2. Insert an “image” which can be clicked on to go to your website where the buyer can purchase your digital product.
  3. Create different IP addresses and email accounts to open numerous profile accounts with Craigslist

All three of the above options are somewhat frustrating to implement at first, but if you think your digital product will sell well from Craigslist, then you should seriously consider implementing one of them to avoid your ads being “closed” by the Craigslist spam filter.

ebay

Best times to list eBay items for sale

ebay

Because your eBay listings are exactly for 3 days or 7 days, whichever you select, the auction (or listing) will end on the same time you list it, unless you “schedule” it for another time (an option that is “Free” for casual eBay sellers after 1 May 2013).

It is always best to have your auction (or listing) end at a popular time with shoppers. Many shoppers will simply search “ending soonest” in order to refine their search based on the theory that the items that are just about to end will give them a very quick result of a cheap purchase.

Most eBay customers shop between 7 and 10pm all nights, and the most popular days are Saturday and Sunday. Monday and Thursday evenings also fair very well. Obviously you can try different times and see which ones sell better for you, but if you are an international seller it may be worth selling everywhere to capture buyers around the world until you know which days are best.

How long should you list your products for sale

One day listings are only worthwhile for very popular items that people are searching and bidding on all the time (like an iPad) or as a special event (like tickets).

3, 5, 7, 10 days are not very common with eBook resellers on eBay. They all appear to take advantage of the longest listing possible for eBay stores, which is “30 days” or “Goods Till Cancelled”. If you select “Goods Till Cancelled” you still pay every 30 days for a new listing.

How Do You Open An eBay Store?

It has never been easier to open an eBay store, and there are straight forward simple instructions to do so below.

But remember, you will need a Paypal account as eBay now make it compulsory to offer payment by Paypal when you sell on eBay.

eBay have great integration with your Paypal account so if customers have paid for their purchase it shows up in your eBay account in real time. Also, eBay can now integrate your deliveries and tracking numbers straight from most national postal services right into the customers eBay account so they can see their postage details without bothering the eBay seller.

This is for overseas buyers too.

eBay Store

How To Place An Ad On eBay

There are now a few options to place an ad on eBay.

1. Direct onto their website by selecting “Sell” (instructions below)
2. Via your professional eBay Listing Management company (eg. Auctiva)

In order to make a listing on eBay, you simply go to the menu on the top right hand side of any page on eBay and click on “Sell” and the window below will show up when you choose “Sell an item”.

How to Place an Ad on eBay

In the above window, simply type the basic word that describes what you are going to sell on eBay (eg. eBook) and it will then respond with “Books on Disc”. Simply select this category by clicking on the box next to “Books on Disc” and then select “Continue”.

How to Place an Ad on eBay

Don’t forget you can list your item on more than one category, but you will have to pay for extra categories. If you have an audio book then it would be worthwhile considering advertising that book on “Books on Disk” and “Audio Books”.

How to Place an Ad on eBay

Now your listing page will open up, ready for you to fill in.

Keep your title clear, and full of potential “keyword search words” like new, eBook, Disc, etc. Use as many words as possible, even slang words if it’s relevant to your keyword search (eg. Weight Loss, Diet, Low-Fat, Healthy living etc).

Subtitles will not be worth the $2.00 extra charge, so leave that blank.

Select the condition of your item (which should be Brand New), then you need to make sure your “pictures” of your item makes it relevant to the item, and topic, and looks professional.

The best size for your images are not too important as eBay will resize and compress your images to fit the ad. However, the ideal formatting recommended by eBay for your images is:

  • 1600 pixels on the longest side for the best result. The minimum your photos can be without losing quality is 500 pixels on the longest side.
  • You can upload pictures in the following file formats (listed in order of what will give you the best results):

o   JPEG (.jpg file extension)

o   PNG (.png file extension)

o   TIFF (.tif file extension)

o   BMP (.bmp file extension)

 

How To Place An Ad On eBay

Once you are ready, you should upload your photos – up to 12 pictures are for free.

 

eBay

After completing the above choices, simply finish adding your business information like location, postage options and returns information.

On the second page of the listing template you will be required you have entered all the correct information.  If you are happy with your listing you can list it immediately.

Digital Selling: eBay and Warrior Forum

Digital Selling: Warrior Forum and eBay

Digital Selling: eBay and Warrior Forum

Warrior Forum:

This site is actually a large forum with well over 600,000 registered users, with an average of around 20,000 people inside the forum browsing live at any given time. It’s absolutely free to join this forum, and once you become a member you can post questions, answers and share information with the other members on a variety of topics related to marketing online.

For digital product creators the Warrior Forum can be a literal gold mine when used effectively. What makes the warrior for an excellent place for Digital Selling products is a special section titled “Warrior Special Offers” or as it’s commonly referred to the WSO forum.

In this section members are allowed to post special offers for their products and services to the other members. Clever marketers also use this popular forum to build their emails lists by giving things away free.

While the forum is free to join the cost to post a thread in the WSO section is $40, and once your thread is “live” anyone who visits the WSO area will see your thread in the directory and buy your product if they so choose.

It’s also a good idea to recruit affiliates to sell your products. For this there are two options that are widely used by warrior for members the first one is Warrior Plus. They charge a small fee and integrate seamlessly with your WSO. The second one is using JVzoo as we discussed in lesson one. JVzoo also integrates nicely in the WSO section, by allowing you to set up a backup sales page and recruit affiliates for your special offers.

When it comes to selling on the Warrior Forum special offer board, there is a bit of a learning curve but once you understand how the system works it is an excellent place to generate income very quickly.

eBay:

Selling digital products on eBay is a little bit challenging and somewhat unconventional. However it is still an extremely profitable platform which shouldn’t be ignored. The main problem with selling digital products on eBay is that they only allow physical goods to be sold so you have to be creative when it comes to delivering your content. You can do this by shipping your customers a CD, DVD, print version or thumb drive in the mail.

The main advantage of selling on eBay is that you can tap into their huge database of users and the massive amounts of traffic it receives every day. While you will incur extra expenses like printing and shipping when selling on eBay the markup on digital product is relatively high so the potential for profit is defiantly there.

To make the whole process hands free you can use a print on demand Fulfilment Company like netpub.net, kunaki.com or Amazons createspace.com which will print and drop-ship your product directly to your customers after they’ve made a purchase.

There is a way to avoid the extra printing and shipping costs and still sell on eBay. They provide digital publishers with the option of selling their products in the Everything Else section of the marketplace under the Information Products category as long as they are listed in the classified ad format. This is a viable option however your product will not be listed in the marketplace so you will have to work a little harder to get it noticed.

To find out more about this option you can check out the vase Digital selling policies here:

http://pages.ebay.com/ae/en-us/help/policies/downloadable.html

You also have the option of opening an eBay store. There are several store options to choose from, including a basic store, a featured store or an anchor store. These stores are designed for high turnover of goods and do require a monthly fee, but when utilized properly they can be very profitable.